Maximising wellbeing and achieving optimal performance.
Coaching isn’t counselling. It is personal, but it has a focus on the person in their professional role. Coaches are not business consultants and rarely have the technical expertise of the person they are working with. They are expert however in understanding how people’s beliefs shape their performance, for example they may help answer questions like; why their client keeps pursuing the same strategies when there is evidence that they are not working or why they are not open to feedback or exhaust themselves with over preparation to the cost of being responsive to rapidly changing priorities.
Areas that are often tackled in coaching are interpersonal relationships, communication peer to peer and with direct reports and the advantages and disadvantages of the client’s unique managerial style. Coaching interventions can have a narrow, single issue focus, or maybe part of a package of on-going professional development.